For our latest photoshoot, our team of eleven selected from across the Continent ventured forth with world renowned photographer, Joey Lawerence to the Danakil Depression, the hottest place on earth. For our newest collection, I was determined to go to whatever extreme necessary to showcase to the world this rich and unique landscape in the heart of Ethiopia. Building on our prize – winning and internationally recognized work established in Ethiopia, ZAAF is developing long-term growth opportunities across Africa, partnering with skilled artisans to develop high-end designer products that celebrates the boundless depths of our continent’s ancient cultures, designs, and natural wonders that have laid the foundation for the next wave of incomparable creativity, luxury, and style. Our brand offers economic empowerment to artisans and a new perspective and standard of global luxury. On Monday, July 1, 2019, ZAAF hosted 250 guests at the Smithsonian National Museum of African Art in Washington, DC. We featured the art of fashion photography with first public display of the stunning images captured at the Danakil Depression. It was accompanied by a short behind the scenes documentary of the photoshoot and a presentation of the new collection. Guests experienced all five senses while enjoying complimentary drinks and African theme hors d’oeuvres. Our guests included Ambassadors, Business Leaders and global citizen professionals.